IHP-IX 2.1. Public awareness raised about the vital roles of water in domestic life, ecosystems, and development.

Public’s awareness at all levels raised towards better understanding their contribution to the important multi-functions of water in domestic life, ecosystems and productive development. 1. Country-level awareness-raising using special days and observances such as World Water Day, World Wetlands Day, and World Toilet Day, engaging mass media – specialists for proper messaging towards target audiences, possibly a dedicated prize (if sponsored by a Member State), among others. 2. Capacity-building of educators and policymakers on country level including through workshops, webinars and online distant-learning methods, e.g. Massive Open Online Courses (MOOCs), on various water-related topics with cross-cutting emphasis on youth, women and indigenous communities (also see output 2.3). 3. Mainstreaming water’s importance in broader awareness raising events (such as sustainable development, environment, climate change, desertification, cities, responses to public health issues, pandemics etc., at global, regional and national levels. 4. Use of networks and partnerships to increase coverage in mass media and social media, including cooperation with journalists on water topics, using easy-to-understand facts, statistics, infographics, and video clips by public figures, also making use of the Global Water Museums Network (WAMU-NET). 5. Capacity building of young generation through mass media using easily digestible information on extreme water-related hazards and related technical and ecohydrological solutions.