We've just launched our new 30 second promo focusing on the issues which concern you this year on World Water Day. The spot features a soundtrack by renowned Italian Artist Davide De Gregorio and is available to download or view online in English, French and Spanish!
New World Water Day Game for your Classroom or Event!
'How Much Water' is a new educational game which challenges players to guess how much water is needed to produce some of the food and drink we consume everyday. You can print out the game the help spread the message about this years campaign!
Over 160 of Your World Water Day Events have now been posted on the Events Map, and more are coming in from across the globe each day. If you haven't already, remember to submit your event to the map!
The Frequently Asked Questions section of the World Water Day 2012 website is finally online. The section looks at the problems faced by governments, farmers and you the end user, and attempts to tackle some of the pressing issues concerning this years topic - Water and Food Security.
There are 7 billion people to feed on the planet today and another 2 billion are expected to join by 2050. Statistics say that each of us drinks from 2 to 4 litres of water every day, however most of the water we ‘drink’ is embedded in the food we eat: producing 1 kilo of beef for example consumes 15,000 litres of water while 1 kilo of wheat ’drinks up’ 1,500 litres.
When a billion people in the world already live in chronic hunger and water resources are under pressure we cannot pretend the problem is ‘elsewhere’. Coping with population growth and ensuring access to nutritious food to everyone call for a series of actions we can all help with:
follow a healthier, sustainable die;
consume less water-intensive products;
reduce the scandalous food wastage: 30% of the food produced worldwide is never eaten and the water used to produce it is definitively lost!
produce more food, of better quality, with
less water.
At all steps of the supply chain, from producers to consumers, actions can be taken to save water and ensure food for all.
And you? Do you know how much water you actually consume every day? How can you change your diet and reduce your water footprint? Join the World Water Day 2012 campaign “Water and Food Security” and find out more!
